| Education
Oxford University
1991 – 1994
BA Hons English Language and Literature (2:1)
Manchester Grammar School
1984 – 1991
A levels: English (A),
Latin (A), French (A)
Awards
D&AD Yellow Pencil 2009
Writing for Design
Corpoetics
Design Week Awards 2008
Identity Programmes (Shortlist)
Wolf Theiss
Benchmarks 2008
Professional Services (Shortlist)
Wolf Theiss
D&AD In-book 2007
Writing for Design
Pentone
D&AD In-book 2006
Temporary Exhibitions
26
Benchmarks 2007
Financial Services Branding
LV=
Publications
Alas! Smith & Milton: How not to run a design company
(Cyan Books 2006)
Brilliant Copywriting
by Roger Horberry
(Featured case study)
(Prentice Hall 2009)
The Bard & Co: Shakespeare’s role in modern business
(Cyan Books 2007)
26 Malts: Some joy ride
(Cyan Books 2006)
From Here to Here: Stories inspired by London’s Circle Line (Cyan Books 2005)Memberships
Memberships
Director of 26
Member of D&AD
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Freelance
2002 – present
Working for a wide range of design companies, marketing agencies and direct clients, on everything from four-word straplines to 40,000-word books – but with a particular specialism in branding, tone of voice and corporate literature work.
Clients
Agencies
Bostock & Pollitt, Columns, Figtree, Hat-trick, Jaques Vanzo, Kino, Navyblue, The Partners, Pentagram, Purpose, SAS, Smith & Milton, The Company Agency
Direct clients
Breakthrough Breast Cancer, British Heart Foundation, Liverpool Victoria, Marks and Spencer, Marwell Wildlife, McGrigors, Prontaprint, Royal Society of Medicine, St. Mungo’s, Virgin Media
Projects
Breakthrough Breast Cancer
Rebranding
British Heart Foundation
Annual Review
Wolf Theiss
Rebranding and literature
AAR Group
Website
Prontaprint
Rebranding and literature
CenterPlan
Literature and website
Smith & Milton
25th anniversary book
Liverpool Victoria
Rebranding and advertising
Knekt
Branding and website
Lakeside Shopping Centre
Rebranding and advertising
Marwell Wildlife
Literature and signage
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Full-time
Other Creative Limited
43 Charterhouse Square
London EC1M 6EA
1997 – 2002
Job description
Copywriter and Board Director
Creative and management role at an award-winning creative consultancy with a strong specialism in writing. Creative responsibilities included managing the writing side of the business and directorial responsibility for quality control. Management responsibilities included new business generation, client management, recruitment, staff training, strategic planning.
Clients
Amnesty International, Boots, British Airports Authority, British Telecom, Free Tibet Campaign, McKinsey & Co, Medical Foundation, WH Smith
Bernard Hodes
10 Regents Wharf, All Saints Street, London
N1 9RL
1996 – 1997
Job description
Copywriter
Copy and ideas generation.
Clients
British Airways, Sense, Tesco
EMAP Business Communications
London
1995 – 1996
Job description
Marketing Assistant
Responsibilities included copy and ideas generation for promotional campaigns.
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