Knekt
Based in Luxembourg, Knekt specialises in introducing private real estate investors to new investment opportunities, funding sources and professional advisers. As a new business with an unusual proposition, it was important for them to articulate their story clearly from day one. The resulting website, designed by Jaques Vanzo and Bob Bentley Design, keeps the emphasis on clarity throughout. The client called it 'invisible copywriting' – so straightforward and no-nonsense that you wouldn't think a professional wordsmith had spent days crafting it. I think he meant it as a compliment.