Corpoetics
Corpoetics is a collection of ‘found’ poetry from the websites of well-known brands and corporations. I visited various company websites, found the closest thing to a Corporate Overview, then set about rearranging the words into poetry.
KPMG
I am strong.
I am vibrant.
I am committed to a vision.
I am tremendous.
I am quality.
I will lead people to excellence.
I am delighted.
I am respected.
I am very greatly valued.
What am I?
I am the best.
Pot Noodle
The boy that amazed you.
The date that got you.
The hands that shared you.
The tears that burst you.
The wonder you shared –
now the public eat it,
using spoons, forks, hands.
Scottish Widows
Here in an Edinburgh coffee house,
their futures became history.
Meet the latest widow.
scottishwidows.co.uk/about_us/who_we_are/index.html
Lastminute
You’ve got that dreamy look on your face.
You want to career down a mountainside
in a perspex ball: shake up the days,
dazzle the world with your escapades.
You wake up here, in a shabby career,
in a perspex ball, not travelling at all.
lastminute.com/site/help/about_us/about-us.html
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Creative Review article (600 KB)
Yellow Pencil, D&AD 2009
(Writing for Design)