Lodge St Germain
I spent the early part of 2008 working with design company Jaques Vanzo on the launch of a new luxury hotel and spa in the South of France, known as Lodge St Germain. My involvement began at an early stage, when the name and brand positioning had yet to be defined. So, as with many projects, my role was not simply about writing the copy, but also helping to shape a business argument for the first time. The end result includes this hardback book, based on the concept of '52 words', each giving an insight into a different aspect of the Lodge experience.